PRODUCT DESIGNER · UX/UI + GRAPHIC
Designing with everyone in mind, building to contribute.
Hi, I’m Carla, the designer behind Pixel Aware. I’m a product designer with a background in psychology and graphic design. I listen to the people behind the screen, then design tools that are useful, intuitive and easy to use.
SELECTED WORK
Case studies
Four projects, each with a different user and a different story to tell.
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CASE STUDY 01 · B2B MOBILE APP
Fease
My own product: one workspace that replaced five spreadsheets for class facilitators. 5 of 5 testers created an event on their own.
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CASE STUDY 02 · B2B PROPERTY MANAGEMENT
Resident Portal
Turned a 20-drop-down repair form into tap, describe, done. 7 of 7 residents completed it; the fastest took 22 seconds.
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CASE STUDY 03 · B2B SAAS FOR CAR SERVICES
Elevate Rides
One synced trip for drivers, dispatchers and customers, built from four costly interview stories. Every feature traces back to a finding.
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CASE STUDY 04 · AI MARKETPLACE · DESIGNLAB INDUSTRY PROJECT
Osomba
AI search for budget phones and low literacy in the DR Congo, plus the scope plan I proposed so our three-designer team could deliver within its hours.
View full case study →HOW I WORK
From first impressions to clarity
Every project comes into focus the same way an image does: pixel by pixel.
4
Disciplines blended: psychology, education, graphic and UX design
19
Years in visual communication as a freelance graphic designer, UX since 2025
1
Question behind every project:
What else is possible here?
ABOUT ME
How psychology shapes my design
For a long time, I listened more than I spoke, and in design that became my strength. Graphic design was my foundation. Then I spent years with children and learners as a teacher, nanny and psychologist, and learned to notice how people really behave.
Today I bring that to UX: user research, information architecture and clear UI. Before I draw a single screen, I listen to the facilitator, the driver, the resident: the people who need to stay in sync and aren’t. I design because creating tools that bring ease to others gives me joy. I work in English and Spanish.
Get in touchMY PHILOSOPHY
“Design with ease, joy, research and information”
A good product brings ease to the people who use it and value to the business behind it. I take complex ideas and make them simple, straightforward and easy to move through.
FAQ
A question is a door to possibilities.
Product and UX/UI design roles in B2B SaaS, marketplaces and wellness tech, where many people need to work from the same information.
It taught me to observe, listen and explain things simply. I use the first two in research and the third in every screen and hand-off.
Yes. I can extend what you already have, or build a design system from the ground up when it’s needed.
LET’S TALK
Let’s make it easy, together.
Open to UX/UI roles in B2B SaaS, marketplaces and wellness tech.
hello@pixelaware.design Say hello
© 2026 Carla Goyes · www.pixelaware.design